The search giant’s search engine, which helps people find and browse information, is trying to find a way to improve the experience of online users and businesses alike.
The company’s chief marketing officer, David Bains, told the Financial Times the idea is to build a user experience that is more interactive, responsive and responsive to user actions.
The new concept comes after Google launched a series of experiments on mobile and tablet users last year.
The experiments showed that users could use different forms of interaction and that they liked it when a user was able to interact with the site in a more natural way.
It also demonstrated that people who interacted with the website via voice could also understand the instructions and even react to them.
Google is also experimenting with a system that would enable users to enter their email addresses into its search engine so that it could give them an email address to follow, the Times reports.
Google wants to give users a more personalised experience that they can use to search for relevant information, the paper reports.
A Google spokesperson told the Times: “The search results are always based on user-reported search queries and are not influenced by any third party data.”
Read moreGoogle said it is “not making any promises about the future” and added that it would use its “experiment” to improve its search results.
But it also said it was trying to provide a better experience for users and business users.
“We want to make the search experience better and we want to find ways to make it better,” the spokesperson told Reuters.
“If you are a business owner who wants to make sure that your website works for your customers, you should definitely take advantage of our experiment,” the spokesman added.
Google also told the FT that it is working with the National Science Foundation to develop a tool to help it improve its web design.
Read moreA number of major tech firms including Google, Microsoft, Facebook, Yahoo, Apple and Adobe are also experimenting on ways to improve online experience.