By Tom KlineTom Kline is the founder and managing director of J.
Kline & Arnett &” Arnett.
He is also a partner at Withers LLP and the president of Global Creative Strategies.
Tom has a Ph.
D. in communications from the University of Southern California.
He has worked in the public relations industry for 20 years and has published six books and more than 200 articles.
Tom’s podcast is called The Art of Marketing, available on iTunes, Stitcher, Google Play, Soundcloud and others.
Follow Tom Klin on Twitter: @TomKlineTom’s blog: www.theartofmarketing.com